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Sharad Bharadva , Regional Manager - East , Videocon Industries Ltd.
Communication is one of the keys an organization needs to unlock the true potential of the talent pool within. One of the medium to keep this key accessible to employees is a presenting multitude of data and information in a well compiled format.. and that's an in-house magazine.
Periodic messages from top management, sharing of advices by experts, articles by employees to showcase their views, photographs, etc. becomes part of such magazine. It keeps employees connected and gives an opportunity for people to get known. Employee rewards & recognition can be easily showcased. A bond is established.
Essentials for an in-house magazine to flourish:
1. Periodic (relevant)
2. Theme based (freshness)
3. Colorful (vibrant)
4. Inclusive (contributions by employees)
5. Concise (leisure)
Nowadays, lot of companies go for e-zines rather than hard-copy magazines. Saves paper !!!