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AIDA has been around for over half a century, but a more recent flavor of the sales model has enhanced AIDCA slightly. What does "AIDCA" stands for?

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Question ajoutée par salah hamza , Catering Sales Manager , Al-Washim company for food services
Date de publication: 2014/07/16
salah hamza
par salah hamza , Catering Sales Manager , Al-Washim company for food services

AIDCA stands for:

A - Attention

I - Interest

D - Desire

C - Commitment

A - Action

amany said
par amany said , مدرسة لغة انجليزية , مدرسة عمر بن الخطاب التجريبية للغات

 

AIDCA is how to bring out the message in your sales letters/brochures:

 

This is how it works:

 

1] Get your readers attention – Create an attractive headline

2] Subtitle – Get them interested, this should be done by getting straight to the point, for example: “Learn how you can drive traffic to your website”

 

3] Desire – the reader needs to have a desire to read your sales letter or brochure… the reader wants to know one thing: “what’s in it for me?”

 

4] Conviction – This is where the key points to your marketing message should appear.

 

5] Action - This is where you are calling your reader to take action. You need to be very clear and straight forward, for example: “Sign up now and get the $20 discount today…!”

 

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