Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
AIDCA stands for:
A - Attention
I - Interest
D - Desire
C - Commitment
A - Action
AIDCA is how to bring out the message in your sales letters/brochures:
This is how it works:
1] Get your readers attention – Create an attractive headline
2] Subtitle – Get them interested, this should be done by getting straight to the point, for example: “Learn how you can drive traffic to your website”
3] Desire – the reader needs to have a desire to read your sales letter or brochure… the reader wants to know one thing: “what’s in it for me?”
4] Conviction – This is where the key points to your marketing message should appear.
5] Action - This is where you are calling your reader to take action. You need to be very clear and straight forward, for example: “Sign up now and get the $20 discount today…!”