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This is a non-specific question as the importance of:1 place2 marketing3.experienced staff4 quality; ranking and grading are much related to the type of business rather general ranking and grading:
In retail it is1. Place then2- Quality.... quality brands and named products sell easy... many less experienced companies outperform more experienced and marketing in brand names products become insignificant
In construction it is1. Marketing then2. Quality...better quality comes with better quality system rather than experience without quality ... good
In medical care it is1. Experienced staff then2. Place... an excellent surgeon in a good hospital marketing becomes insignificant…