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1. Map out your client journey, pre and post-sale. Understand what you do currently.2. Brainstorm how that could be refined to reduce cost of sale and increase client satisfaction.3. Once you have identified your most profitable sales process, think about how this integrates with your marketing to attract and gain return sales value of your ideal client (something we call your client avatar). Think about your target customer.4. Decide on the singularly key sales activity that if consistently applied in your business for the next90 days, would lead to a step change your organisation's growth.5. Assign resource and refine your process to include this activity and monitor it on an ongoing basis. For example, add it as a recurring agenda point to your regular sales meetings.
You already mentioned5 steps i'll add one more thing that these must be aligned with key sales and business development activity that has the potential to drive the most amount of growth to your business and profit.
Dear Vinod,
Good evening. I am agree with you on your five point strategy, but in addition to that data should be well analysis to get more insights about strong point and weak points. For example,
1. Understand market trend and where is company's market share.
2. Where are the issues, Is it in sales process or product or customer satisfaction etc.?
3. Marketing campaign should be run as some market as pilot study and analysis those to see which will be successful in near future.
If you have any disagreement to my opinion. Please do let me know it will be welcome. Have a pleasant evening.
Agree with the answer given by :Mr. Vinod Jetley...
once again reiterate.
They are:
to developing a company-wide ruthless sales focus:
1. Map out your client journey, pre and post-sale. Understand what you do currently.
2. Brainstorm how that could be refined to reduce cost of sale and increase client satisfaction
3. Once you have identified your most profitable sales process, think about how this integrates with your marketing to attract and gain return sales value of your ideal client (something we call your client avatar). Think about your target customer.
4. Decide on the singularly key sales activity that if consistently applied in your business for the next90 days, would lead to a step change your organisation's growth
5. Assign resource and refine your process to include this activity and monitor it on an ongoing basis. For example, add it as a recurring agenda point to your regular sales meetings.
Good Day!!!
Agreed to your own explanation
