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Established and managed Specific business units successfully Designed mechanical components for solar tracking device Designed mechanical components for solar screen printing device Improved financial and operational performance of specific business units
You should be in 'Industrial marketing'.
Industrial marketing is a vast field with many moving parts. As such, there are many different roles a marketing professional can assume in a company's industrial marketing division.
Brand Manager
What do they do?
The image of a product is the first thing a potential client sees. A brand manager's chief concern is crafting the image of the product and maintaining public enthusiasm for it in all channels of communication. This includes art and copywriting for a product, managing the producer's social media presence, and working with advertising partners to raise awareness about the product.
Education/Experience
A brand manager should have at least a bachelor's degree in marketing, business, or communications, though an advanced degree like a Master of Business Administration (MBA) can both improve job prospects and increase potential salaries. Because of the prevalence of online components in industrial marketing, a brand manager needs to have excellent computer literacy with everything from design software to social media platforms. Many brand managers advance from entry-level positions in creative development, especially content-writing and website design.
Accounts Manager
What do they do?
Once a potential client has expressed interest in working with a company's industrial marketing team, its representatives will begin to develop a relationship with an accounts manager. The ultimate goal of the accounts manager is to finalize a sale. This is a highly people-oriented position, combining strong interpersonal skills with a clear understanding of the product. Accounts managers are not just salespeople; they are the face of the company. This job requires above-average communication skills, incredible attention to detail, and a strong sense of finance-related math.
Education/Experience
An accounts manager should have a bachelor's or master's degree in marketing, business, or finance. It is also very helpful to have a background in customer service positions in retail or food service environments, and to have worked as an assistant to an account professional.
Data Analyst
What do they do?
Businesses constantly track the effectiveness of their marketing campaigns and rely on solid data to predict future needs and trends in their field. This is especially important in the industrial marketing world because trends affect the behavior of not just individual clients, but whole sectors of the business landscape. A marketing data analyst processes facts and figures about a business's past marketing plans and creates projections suggesting effective marketing strategies for future endeavors. This requires strong math skills, good communication skills, and high computer literacy.
Education/Experience
A marketing data analyst should have a bachelor’s degree in marketing, business, or math. Previous work experience in computer-related jobs is a plus and an advanced degree can lead to higher salaries and more senior positions.
