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What concrete steps would you do to bring back your company's old glory?
Simple: by doing good. There's a reason why CSR exists; it helps companies reaffirm their position as active members of their community in time of crisis. So in case you suffer from negative publicity, rebound with a good CSR plan.
If something went wrong with company image and reputation, never say " no commnet" or keep slient. yuo have to use all tools of crisis managmnet set, talk to the press, public, suppliers, employees. yuo should all the informed and your side of story, what went wrong and most important - what is being done to recover from it and prevent. you have to make sure that your employees don't talk to the press without any permission, it's better when a right person will talk to the journalists.
Right after, you have to produce some positive PR and emphasise on successful stories or projects, well as use CSR tools and tell to the public what positive things your company is proud of.
By convincing them about its reality and dignity by clearing their doubts.
By offering proven otherwise and improve the style and content publicity
1-sound basis for public relations is honesty. 2 follow the policy of scientific research in solving any problem of its problems. 3-work to spread the economic awareness among the public. 4-earn the trust of the public.
to solve a problem you need to know the reasons and the tools. The method used depends on what field is your company and if it's B2B or B2C.
