Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

"Advertising is the most culture-bonded element of the Marketing Mix" - Do you agree with this statement ?

The 'Come Alive With the Pepsi generation!' slogan was interpreted in China as 'Pepsi Brings Your Ancestors Back From the Dead.'

user-image
Question ajoutée par Hiras Kariyattil Muthunny , Chief Marketing Officer , Smart Consulting Solutions Pte Ltd
Date de publication: 2014/08/11
zafar abbas minhas
par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

YES AGREED TO SOME EXTENT WITH THE IDEA.......... BUT I BELIEVE YOU HAVE TO KEEP CULTURAL VALUES IN MIND WHILE MAKING ANY MARKETING PLAN FOR ANY SPECIFIC COUNTRY,,,,, BCOZ THE HERO,S ,, GAMES ,, LIKING/DISLIKING ,, MODELS  VALUE ,,,  VARIES FROM REGION TO REGION...........

ALAMGEER HUSSAIN HASHMI
par ALAMGEER HUSSAIN HASHMI , REGIONAL SALES & OPERATIONS MANAGER , Uth Healthcare Pvt., Ltd

It depends,it has clicked in the past for some products.

Muhammad Talha Imtiaz
par Muhammad Talha Imtiaz , Head of Digital Strategy , Viola Communications

Well... in the online marketing sphere... not really. That would be more true for content marketing than for advertising.

Shoukat Ali Malik
par Shoukat Ali Malik , Specialties Moderator for Bayt.com community program, , Bayt.com (Middle East # 01 Job website)

Yes Dear but only in the context of Digital Marketing.

Haseeb Khalid
par Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

yes in most cases ads ll become socially unacceptable in different cultures. 

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Good Day!!!

Agreed to some extent

Yvan Clot- Goudard
par Yvan Clot- Goudard , Consultant , Y Consulting LLC

I like the cultural adaptation of the Pepsi slogan in China.

Ahmad Talaat
par Ahmad Talaat , Sales Supervisor , ( Esmaiel Bahman Company ( Moulinex

The answer depends on your organization smart goal, Advertising is one of the Promotion decisions but include also , Media Types, Message, Budgets, Sales promotion, Personal selling, Public relations, Direct marketing, As these costs are huge as compared to your product price, So it’s good to perform a break-even analysis before allocating the budget.It often takes time and requires market research to develop a successful marketing mix. You should not depend on one mix always try new mixes. While designing the mix, make changes to all mixes in such a way that all conveys the same message. Don’t confuse your customers by just changing one variable and keeping the rest same.

Utilisateur supprimé
par Utilisateur supprimé

Not always and not applied to every product's marketing schedule. 

Advertisement mostly depends on the product and  more even on the market or customer segments that are to get targeted.

Menerva Melad
par Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

yes agree

More Questions Like This