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In many marketing literature, people introduce sales as a marketing activity.
Marketing procedures and methodology is used for Selling a product, so marketing must be termed as something under Sales department.
If we take the process of selling a product , we will that the success of any marketing strategy is based on the sale growth.
A successful seller is the one who will adapt his self to the marketing strategy implemented within the market (the store location, the type of customers and the product).
He has to read through the lines of the marketing strategies to create a virtual link between those three then the result will be successful market implementation.
the steps to sell a product or create a market are :
1- Creating products based on peoples needs==> the Business development role
2- Creating a solution the emphasis peoples needs or the product advantages to urge them to get it ( ads, consultancy, recommendations ...) ==> Marketing strategies.
3- Selling the product.
In my opinion, marketing is a task in the precess of sale, which mean it is rather to ask " marketing is it a department in the sale or not?".
Sales is just a part of Marketing.
Yes, this is true sales a part of marketing
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School'sretired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs
Definition of Marketing;
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
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Both Marketing & Sales go hand-in-hand but the Objectives are different.
Sales is one of the outcome thus an part of an overall Marketing Acumen.
yes
Although they both work as2 harmonic parallel lines, nevertheless, parallel lines never intersect. Sales is a process, Marketing is a whole different one.
Yes
the approach between the marketing and sales department is different. because marketing is trying to get as many messages as possible to the audience (broad audience), and sales are more specific to the target person or job role (bulls eye target) that has demand on service/product
Hi Ibrahim,
Good evening. In my opinion, the statement true (from literature point of view) since when we are doing marketing what exactly we are doing, we are selling our advertise. But in real life marketing and sales is two side of one coin without which none of the organisation will run. Marketing helps to establish brand and boost sales but sales help to sell the product, post product service, customer relationship etc. So the statement will be true for literature but in real practise both entities are different and neither sales is consider as a department of marking not marketing is consider as a department of sales.
