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ANS - Marketing is considered as the most important activity in a business due to its direct effect on sales and effectiveness. Larger businesses will dedicate specific departments and staff for the purpose of marketing but it cannot be carried out in isolation from the rest of the business.
Just like pumping oxygen in human body which keeps rotating blood, so marketing is business oxygen which keeps revenue (blood of business) rotating.
Very simple, its showing the product / service to the market. its like being in a crowd of people in a concert and lifting your friend up, everyone will start noticing him.
As we’ve seen the key objective of an organization’s marketing efforts is to develop satisfying relationships with customers that benefit both the customer and the organization. These efforts lead marketing to serve an important role within most organizations and within society.
At the organizational level, marketing is a vital business function that is necessary in nearly all industries whether the organization operates as a for-profit or as a not-for-profit. For the for-profit organization, marketing is responsible for most tasks that bring revenue and, hopefully, profits to an organization. For the not-for-profit organization, marketing is responsible for attracting customers needed to support the not-for-profit’s mission, such as raising donations or supporting a cause. For both types of organizations, it is unlikely they can survive without a strong marketing effort.
Marketing is also the organizational business area that interacts most frequently with the public and, consequently, what the public knows about an organization is determined by their interactions with marketers. For example, customers may believe a company is dynamic and creative based on its advertising message.
At a broader level marketing offers significant benefits to society. These benefits include:
