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If you are launching a new technology of your brand name of air conditioning to a market only have a High quality brand that created this system ?

what is your steps to implement this tough market smoothly without been rejected from the customers

New Market Sales Engineering B2B Marketing Air Conditioning Sales
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Question added by Mohamed Awad Elkareem Mohamed Ahmed Abdelrheem , Technical Manager , CTC Group / CTC Export Company Gum & Grains Cleaning Lines
Date Posted: 2014/08/17
Upvote (3) Views (4) Followers (6) Answers (3) Report Question
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riccardo fontana
by riccardo fontana , Expertise Manager Corporate / Product Portfolio Manager , Euroresins Hodling GmbH

High quality and new technology are complemetary.

First step: Choose the market

Second: Advertising campaign and promotional activities

Tirdh: Education

IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

Try capturing the mind share of potential buyers with the benefits that they will derive from the new technology. Use all means to spread the message in the target market.

amer jayyousi
by amer jayyousi , Business Development Consultant , freelance

i believe we should educate customers on the benefits of such technology, after all the customer will ask the same question everytime"what is in it for me",what kind of value are we adding so buyers will be willing to invest in this new technology.

 

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