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In the world of customer service, a lot of attention is given to the concept of customer delight.
Customers’ perceptions of service are based on how the experience matches their expectations:
Depends on the mode of transaction and the associated products/services. The key is to understand the expectations of the customers and to meet or exceed such expectations. one also has to recognize the type of customers you are trying to cater to. If you sell commodity items say salt, there is not much of an expectation for service except for good/clean salt. There is no need for a personal service. if you are selling a high end item, the expectation of the customer is different. If you are in service business, honesty, knowledge in your field of work and a fair price for the service are the expectations. Going at least a step beyond the expectation without incurring too much of a cost would keep the customers happy. Customer service is a science and an art in itself.
I agree with Mr. Mohamed sabeen. Customers satisfaction can only be meet by fullfiling the expectations of them. it may be a product, services etc. and in all these honesty is the main element if you are honest with the expecttation of your customers then you will try to satisfy him better.
