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For a bank to create a long-term relationship with a customer that is based on mutual long-term value creation. what is this fundamental driver?

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Question added by Tony Meachael , Universal Branch Consultant , PNC Bank
Date Posted: 2014/08/21
Osman Rajack
by Osman Rajack , Managing Partner , ORAD Consultancy

Agree with both answers. However intimacy by itself and good service alone may not actually provide satisfaction  and hence loyalty. By being intimate you will probably realise that quite often clients shop around and look for price leadership for deposits and the lowest rate for advances with the risk and threat of a  'bye bye charlie' if you do not provide satisfaction.  On overall basis I believe in a periodic delight in service so as to ensure long term loyalty.

Soumya Kanta Nayak
by Soumya Kanta Nayak , Branch Manager , ICICI Bank Ltd

The fundamental for a any kind of long term relationship is Trust. Trust building is a process by giving committed and timely hassle free services. But the worst and the bitter truth is that many times customers are more demanding so in that case be transparent and truthful without any communication gap. 

Abbas Taha
by Abbas Taha , Operations & Change Management Consultant , GG Consulting

I will sum it up in5 key areas;1) Start with a differentiated Memorable World-Class Customer Service Experience and introduce the customer to your team members.2) Show the customer the Benefits and Value of doing business with you personally and the bank to gain customer's trust.3) Regularly connect and follow up with your customers to strengthen the relationship, uncover new mutual opportunities and quickly resolve any dissatisfactions by offering solutions.4) Be aware of market competition and what set your bank apart from the rest.5) Train and prepare to overcome objections which will lead to more cross-sell, growth in the relationship and retain and satisfy your customers.

Cosmos Adebayo
by Cosmos Adebayo , Senior Executive Assistant , Zenith bank plc

Keeping service promise and Providing good service will go a long way in retaining a customer

Tony Meachael
by Tony Meachael , Universal Branch Consultant , PNC Bank

yes , we call it customer intimacy .

Joseph Joy
by Joseph Joy , Branch Manager , South Indian Bank Ltd

Good Service is the best tool to create a long-term relationship with a customer that is based on mutual long-term value creation

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