You are asked to write a marketing plan. What will be the major headings under which you will divide the whole plan?

The professional marketing plan should include: 

1. Executive summary 

2. Target customer

3. Unique selling proposition 

4. Pricing and positioning strategy 

5. Distribution plan 

6. Your offers 

7. Marketing materials

8. Promotions strategy 

9. Online marketing strategy 

10. Conversion strategy 

11. Joint ventures and partnerships

12. Referral strategy 

13. Strategy for increasing transaction prices 

14. Retention strategy 

15. Financial projection 

Nice and interesting question first of all, I would like to mention that marketing plans are worked out differently for different products with their respective parameters and specifications. So we cannot assume the same for all.

But generally what I do is :

1) Analysis of the demand of the product

2) Useablity of the product

3) Proper time to introduce

4) Proper media to introduce

5) Budget requirement analysis and getting it prepared

6) Price structure 

7) Post sale and Pre sale services

9) Developing colletral

10) Building the required team

11) Follow up plan for team and on team

12) Back up plan 

13) Stage wise disbursement of advertisements

14) Comunications and press releases

15) I do generally prefer BTL activities 

Good Day!!!

Marketing Mix is the key for a succesful maketing plan. Try with following headings:

PRODUCT

PRICE

POSITIONING

PLACEMENT

PACKAGING

PROMOTION

PEOPLE

statergie is importent role to successful plan development

By defining the4Ps of the product, the major headings will appear by themselves.