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Is it SMART or UNETHICAL marketing: to conceal the average or low quality of a product with luxurious packaging in order to justify a higher price?

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Question ajoutée par Khatim Abbas Seed , BUSINESS CONSULTANT , Google
Date de publication: 2014/08/30
حسام السداتى
par حسام السداتى , مدير تسويق , أكاديمية السادات للعلوم الإدارية

Thank you for the invitation 

This disposition if the policy indicates the company had concluded near 

Is the lack of credibility on the part of the seller or the product, making the mental image =0 

Credibility in Marketing from the consumer to make an additional element of promotional mix elements of the company producing 

So Valasm trade is sold and bought what entrenched in the mind of the customer's confidence about the product

Amir Elsayed
par Amir Elsayed , Owner , Wizzora

my own opinion is, away from smart or unethical

The end users isn't stupid ! and if you disrespect him with a way or another that will come back hitting your business hard as hell. 

 

RESPECT customers and give them the best they can get with the most affordable price. like that your brand image and reputation will grow.

 

Thanks,

Amina Ibrahim
par Amina Ibrahim , Associate(customer care representative-social media) , TechMahindra Limited

It is unethical to conceal the faults or low garde of a product. Market what is available and you will get your customers coming back for what you presented. But when concealed and your customers find out, market goes down the drain. No more business or professional credibility.

Subhranshu Ganguly
par Subhranshu Ganguly , Quality Analyst. , WIPRO

Sir

My opnion is that it wouldlead to bad publicity. It is sometimes described as the American concept of small thing in a big glossy package. What happens when the customer opens the package and gets to know the product. He would be dissatisfied and would not be attracted  by the co any more.

Sidrah Nadeem
par Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

Unethhical: No two thoughts there.

Ahmed Sharab
par Ahmed Sharab , الرئيس التنفيذي , Healthline Clinics

It is unethical for sure. If a company wants to earn more, it should create more values in return. Packaging an average or low quality product with a luxurious cover has no values.

IRPHAN GHANI
par IRPHAN GHANI , Senior Management , A

Smart in short lived money making and unethical in long term survival on low value for money.

AbbasAli Kasim
par AbbasAli Kasim , Sales-Marketing & CRM Executive. , Al Khaja Hospitality Group.

I think it is completely unethical to mask inferior quality products with good packing, because at the end of the day how much ever you may advertise or market your product with false claims ,but the product is the most important thing and you may deceive the customer once but not twice and it is very wrong because a business also runs on trust if you break the trust you lose business and a good name which is very hard to earn .

 

 

And this practice apart from being unethical is also on a business basis a very wrong move.

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Purely Unethical--

It restricts your chance of being getting an approach next time.

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Good Day!!!

Very debatable question........

If the product quality doesn't justify the quality claim of the compnay, it is UNETHICAL for sure.

If  the quality justifies the standards of quality the company is assuring, it is SMART.

 

BESIDE this, there are certain brands & products whose quality standards are unmeasurable and only customer feedback is the standard...... in that case, it is always smarter to sell your product with attractive packing and get more revenue (Thats what is happening in third world countries)

 

Ibrahim Hussein Mayaleh
par Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

I believe it is SMART as long as it does not hide defects or shortcomings of the product. It is the customer who falls on the look and appearance of products without taking the time to care about the real value of the product itself.

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