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Any product/service that is successful and visible (referring to advertising, specially via social media) is bound to attract more competition.
True--Customers have more chance to be selective for the Price/frequest price Offers/Changes in Prices for smilar products at Short Notice.
My friend purchased a Book at10% discount in the Morning
I happend to buy the same Book for30% less on the same day Evening--The delivery to was a little bit earlier.
I think yes it's true because online business is easy to enter and also no barriers to enter, furthermore you don't need a lot of fixed cost compared to the offline business and there is a low level of differentiation and Competitors are of roughly equal size.
it is true , the online business is a very broad market and with wide range of choices. But it always have a good reach.
