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A ) The New employees are high skilled and more professional b) They spend maximum on advertisement. c) There Products have more worth and taste compare to other d) The supply Chain management is very strong. e) If any other reason in your point of view.
The products must be very good, in taste & appeal and they have a great distribution & supply units in locations that are customer centric & easily accessable.
They enjoy very good reputation (Goodwill) in the market and they enjoy a high proximity to nearby markets from their own premises. This is apart from all the first4 features mentioned.
goodwill/storng supply chain
because the production cost is low