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Merchandising is the thing which is making your brand different than the others in the market, and the brand image is reflected by the level of the merchandisers in the brand, the high level of the display and doing brand standards it will help in increasing the sales and also the store will looks clean and comfort for customer eyes. merchandisiesing is also important because they convert the fashion lines into a message.
When somebody cared to Customers’ aesthetic tastes that value more than customers' real requirements
Every bussiness needs Experts to analyse, work on it and play thier role to take it to top. Merchandiser are the key person who plays thier role from brand setup to buying, from replinishment to visual setup. without them fashion retail cannot be succeeded.
Efficient visual merchandising ensures better in-store garment turnover.
It entices customers to buy the product.
MERCHANDISER IS A MEDIATOR BETWEEN BUYER AND MANUFACTURER HE /SHE IS PLAYING THE KEY ROLE FOR SALES AND SHOWING HOW THE FABRIC OR DRESS WE CAN WEAR AND MERCHANDISING WILL ATTRACTS THE CUSTOMERS
merchandising is imp in fashion retail industry because its important to send the product or goods at right time to right people at the right amt... which can be done by the merchandisers only after the product is ready.
Well not only Fashion in all Industry its important if you ask me. After food its clothes which is very important to any human. Now to have the right merchandise at the right time ( as clothes have seasonal culture to it ) it becomes more important. Neatly shelved , folded , proper labeling of age group , gender all matters.And to top it up the window merchandise to be weekly rotated by an attractive , inspiring merchandise with equally attractive backdrop to invite customers.
Merchandiser is a representative of buyer, when he/she deal with manufacturers. Also Merchandiser is a representative of manufacturers, when he/she deal with Buyers.
Because it’s all about the first impression, which is the most important to connect and attract the customer.
