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nike (just do it)
It serves as it is named.
The M logo for Mcdonald. It does not need explanation. whenever we see the big M, we thing of family time of fun, of happy meals...
There are wide range of logos which can be considered as best logos.
The logo which are simple clear and represent the actuall meaning of the business is consider as the best logo.
Apple, Cocola, Pepsi, Google, Twitter are the best examples of the world top logos.
Toyota, that shows the head of human that feels relax when one drive Toyota
I love2 logos Amazon and McDonalds,
They make me smile in the company of friends. The name Amazon has been chosen wisely showing the possibilities (products and services are endless).
As the above poster already mentioned Nike (Just do it). Further, Speaking about the Logo it's a simple and most commonly used expression of symbol used that is recognised in many countries of 'perfection' or 'high quality' and 'Done right' and 'Meets the expectations to be on top of your goals'.
We're grown to accept this iconic symbol of excellence. HOWEVER, this requires greater responsibility on micro level ensuring every expectation of their business is spot on.
Just my thought...
Gmail.
Its So Simple and readable