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Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been. Do you agree?

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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2014/09/07
VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

External/Traditional marketing is the way a company promotes its brand, product and services to external customers and the marketplace as a whole.

Internal marketing is the way a company promotes its values and brand internally to employees that help generate its brand value. It is a management philosophy that believes employees are "internal customers" that require motivation on company policies. To begin from Home-the policy. 

P A Cariappa Appaiah
par P A Cariappa Appaiah , back office executive , Inspire Hond

Both , is very important, " Internal marketing", as well as , " External marketing", most important is " External Marketing".

Iyad Idris
par Iyad Idris , Marketing Coordinator , Omar A. Balubaid Group

In order for an organization to successfully market its products/services to the marketplace, it must first market internally to its employees so that they are immersed in the brand. With employees understanding the brand values and vision, they can better convey the message , image, or position that the organization intends to achieve.

zafar abbas minhas
par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

AGREED WITH KRISHNA,,,,

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