CASE-STUDY: How do you explain the low "Social Media Penetration" rate of 5% in India, using the statistics below?

GooD Day!!!

Very difficult question for me to answer............

Agreed to Mr. VENKITARAMAN KRISHNA MOORTHY VRINDAVAN. But i have a different opinion about mobile subscribers, internet users & Internet penetration VS total population......

1-78% population is a mobile subscribers is huge number........... i am unable to believe.......... It must be based on the mobile sims sold........ People usually buy more than one & even more in some cases.

2-11% internet penetration: major contribution from the urban class (as they can easily afford PCs and the monthly rent of internet connection). The same population is a big contributor in the social media penetration.

3- Smartphones users: Definitely the majority is from the urban class and in numbers, they are big but in %age, they are a few % in that big indian population.

SO, social media penetration will be increased, when:1- smartphones will be more cheaper & should be in the financial reach of rural population.2- When there will be free internet service and WIFI for a vast majority of total population.

The case study clear itself the reason, the rural section defined in very first tab. 

Using internet or having phones still have very limited access in rural areas. And its growing, but it takes long time due to large population.

1. Mobile usage is not considered as a Luxury- and accepted as a bare necessity to life just like other necessities of life. (Employment reasons,  personal security reasons, to have direct personal relations and contacts, people have wide social contacts over phones, messages are very cheap as also telephone rates)

2. Internet users are very less number: (internet Penetration rate11%) Mainly homely restrictions, the inability to control unethical (it seems so) contents through internet--where social and religious beliefs are more and linked to culture--in % of population a major portion may be students below the age group18 who have strict control over the use of internet in educational institutions--Cost to afford for internet is comparatively high and coverage area for internet in certain places are still to establish--Low per capita income often leads to certain restrictions for having lap-tops, pcs etc...More rural population and IT education level is at its low--more people are engaged in agriculture-- less time for engagement--More number of females than males and a major part of it are from rural and backward areas with low literacy levels. 

3.For Social Media:(Net work penetration5%--Time limits--increased crimes--many problems connected with relation over internet--report about social network addictions--Heavy restrictions than self control over excess usage--Major young age group use internet and a major part of their time is in educational institutions-so time constrains--)  The popular social net work sites like: twitter, face book,Google+,You tube, Blog etc. Are not familiar to more than60% of the population.

AND MORE TO SAY: ALL THESE FACTORS ARE INTER CONNECTED.

It may take more time to illustrate through data and statistics, please excuse me for the same.

Thank you for the invite:  Frankly speaking-my knowledge to experiment with internet is also very limited.

It spells out clearly the primary needs of population to be fulfilled first. I wonder how so many claims made about marketing penetration works thru such technology when the reach is not there.

This is not the case in India but for all developing nations. 

of course the difference exists due to the rural area as large number of peoples belongs to rural area so it might effects the use of social netr works if we apply some statistical on the data we might find the exact effect.