What would you do to re-win a lost customer?

Well a customer is always tend to be the king for any company. to re-win the trust of the customer and reliability of the company the marketing staff have to show and express out the product benefits as customer always seek for product benefits and positivities. Show that Customers are valued not for the company's benefits rather for customer's own good. ;)

Find out exactly what made him leave,even though it is a bad management result to start with,if you allow yourself to lose a customer you are way way behind the game .

losing  a customer is a result of an action on your side,take care of your customers first and foremost,it is always too late.

Win back strategy will include but not limited to

1- conclude data base marketing( every thing about the customer)

2- interacting with customers ( reasons for losing )

3- develope loyalty programmes ( to ensure that he will not leave again )

4- create institutional tie ( your service or product are essential for him to do his business in the proper way)

Winning a customer again needs few simple steps. There should be no link between the customer and anything related to the bad experience he faced with the company. The customer service should be different if he left because of it. The marketing of the product should be different, the support. The customer should feel that the company is aware of its problems and issues and worked on them. The company should ask the main questions to rewin this customer: is the product low quality, is the sales team not qualified enough, is the customer service not replying to needs, is the technical department not fixing problems on time so the customer is fet up. This process will help the company for sure to never lose a customer.

to re-win a lost customer we have   to be more visible  in their  office  atleast3 times a week or if  possible almost  everyday. offer them reasonable rates and engage in their social and company activities. Provide the best service as everybody gets. Give them update and honest  reports  about  their  shipments. 

Excellent Question.

Well it's easier and cheaper to sell to existing customers than acquire new customers

 Firstly Before doing anything, find out what happened from the perspective of whomever was working with the account

Apologize , with some discount,Realize the customer , you are here to provide better services.

Hi all,

Nice question indeed. I have faced same scenario in my last job. After joining the Company Sales Director given me list of our exisiting customers those are not working with us since a long time. Although my focus where new business development but I start to make contact with them and it given me huge business.

• Review complete history of business with them including Payment Terms and Conditions etc
• Most of all the analsis of buying/working potential of that customer
• Findout the exact reason of discontinue business (discuss with concern person in your company or also visit that customer to listen his end story)

Corrective Actions Should be:

• Shows your interest and thought about that customer
• Implement the normal but practicall marketing startegy while focusing the last lost points.
• I belived only discount won't work in that type of cases it shows bad impact just for start again given Discounts.
• Your boby language and atitude should demonstrate your intensions that how valueable he/she for you.
• So they must think to give your company another chance to build new relationship.
• Best Services and you should understand the worth of your comitments. 

Cheers!

Nauman AshRaf.

Play, Loss à Profit Strategy.

Do all things whatever initially its in loss , Like Add-on, Free Product , Free Services , Extra Validity , Cost Cutting , Etc.

Important : Take action when you totally having believe in your products  & as well as in yours commitments too.

Result: After a few months through revenue & customer’s references . Profit , There is only profit.