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The best add campaign delivers optimal results at the lowest possible cost.it requires extensive smart planning and easy execution strategy.we plan80% of the time and execute in the remaining.20%.
if you fail to plan you plan to fail.
fools rush in.
The best ad campain is the one that depends on pictures and not words. So any person around the world can understand the ad. No need for explanation or translation. For example the latest ad of volvo company showing jean claude van damme standing between two truck. It is short in period, gave us the message, worth watching millions of times and most important that it is real and not computer generated graphics. For example an ad campaign may appear in a movie and attract us like that of fedex in the famous tom hanks movie " castaway ". It gave us the message loud and clear: your mail or document or gift will stay safe and in good shape even if an airplane crashes and turns out in million pieces.
Being a marketing professional when it comes on ad campaign. It should be cost effective which means less input and more output.
I agree with Sir amer jayyousi (CPPM) no words to be spoken... great...
amer jayyousi (CPPM) Branch manager at AFI
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Good Day!!!
It should be as simple as the target market understands it....... As cost effective as the outcome can easily surpass the expectations...... as strong as it could be remembered for a long time..........
E.g., Cadbury's DAIRY MILK...... "KUCH MEETHA HO JAYE ?"
Best advertisements are based on the needs of consumers and also the harassment areas, for example the ads of coca cola, one side it is attached with the word OPEN HAPPINESS and on the other side it shows there is no need to prepare tea or coffee for the guests simply you should serve the coca cola and avoid the extra exercise !!
