b2b means business to business
& can be define as the direct business contact between the one company and the others .
b2c means business to customer
and can be define as the direct business contact between the companies and the end users.
B2b marketing means business to business marketing with involves more of logic understanding like saving about their time,money and resources.
B2c marketing means business to customer marketing with involves more of personal understanding like the benefits of the product to their personal life.
b2b means business to business as the direct business contact between the companies.
b2c means business to customer as the direct business contact between the companies and the end users.
Differences between B2B and B2C sales1. Speed of Sales Process — B2C sale is typically faster2. Number of Decision Makers — B2B usually has more3. Simplicity of Buying Process — B2C sale is usually simpler4. Quantity of Leads — B2C sale starts with more leads5. Role of Emotion — B2C sales involve emotion more than in B2B.6. Value of Sale — B2C smaller7. Uniformity of Offer — B2B tend to be a more customized product offering.
“B2B” is a marketing term that means “business-to-business.” This term is used to describe the process of businesses selling to other businesses, rather than to individuals.
B2B marketing is targeted toward a company's buying team. Sales representatives appeal to companies to carry products by presenting the decision makers with solutions, incentives and benefits of using a particular item.
In marketing, “B2C” describes methods companies use to market to individuals. This term stands for “business-to-consumer.”
B2C marketing is directed to end users of a particular product. Consumers generally see B2C marketing, which includes advertising on television, radio or in print.
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Ronald Marcelo , Assistant Manager - Sales , Consolidated Gulf Co.
In B2B, you are directly in contact with the decision makers / management of a specific client you are targetting, thus it is referred as business to business, such as a wholesaler and a retailer. On the other hand, B2C is targetted directly to the end-users or individual customers, such as a retailer and an individual customer.
In B2B, your audience is much smaller and needs more specific marketing or selling strategy. Whereas with B2C, you are targetting a broad range of customers that's why the marketing strategy has a more general appeal.