How can you manage your brand successfully?

The best way to manage your brand is by establishing brand consistency.
Whether it's your company website, your ranking in SEO, or conversations in your Facebook and Twitter pages, you should strive for consistency in image and reputation.
Your message should always be as simple and consistent as possible in every marketing channel, in order to ensure that when people think of your brand, their perception is inline with YOUR perception of the brand.
Consistency will save you money and eliminate any confusion about what your brand stands for in the marketplace.

It's very important to understand the brand first, then you need to have passion so you can be able to deliver the brand objectives and strive to position it in a proper way either advertising, digital communication, public relation with a proper strategy that includes consistency

It all starts with defining a strategy and finding the right people to do play their respective parts.

Answering this question shall take us back to the meaning of the word : Brand ! The brand is the mental and emotional associations between the consumer and the company product and/or service.
Doing any activities which shall strengthen these associations, shall be for the best of the brand, but the main issue you will face is the measurement, personally I believe that marketing and branding is all about research and measurement, if you have both in solid framework, your pricing, communication, image,, positioning ...etc shall get better by time, it will be something like driving, you need to watch indicators to know how long it will take you to reach your goal, so you will know exactly what you are doing "measurement", and keeping your eyes on the road in case any changes happened or unexpected turns appeared "research".

You need to make sure your brand can be easily found by establishing proper networks with your consumers.
Have a proper message, clear presence and inform your clients what your brand can do for them.
You also need to have a proper plan for your brand, alot of changes with the way a brand is presented can confuse people.

Successful brand management is part art, part science and a lot of athletics as you must be attuned to your brand's performance at all times and very nimble with your adjustments to consumer insights and trends and messages.
Aim for 1.
Brand integrity through consistency in your visual and verbal messages and actions 2.
Brand differentiation by clearly establishing your USPs and actively sharing them via a unique and clearly "ownable" integrated communications strategy.
3.
Brand rejuvenation by constantly seeking to improve and inject new life and dynamism into the brand in line with your objectives and market trends and insights and forecasts 4.
Brand affinity by carefully optimizing the brand experience such that every point of contact with a customer is understood, managed, measured and monitored to maximize satisfaction.

There are 3 key things that need to be done in order to ensure that a brand is managed successfully : - constantly have activities in place that build brand image and always in line with overall brand strategy - differentiate the brand from the competitive universe - Keep the brand users engaged and excited at all times

What are the roles of salesmen and dealers in sales promotion?

A Brand that can cater & connect to the consumer has the brand managed well.

Innovation & Assurance is the key.

All it takes is: People, Product and Persistence.

If too many cooks can spoil the broth then imagine what right people at the right time can do. Magic! isn't it?

The product has to be the remedy to the problem of the customers. Crowd will come to it and it won't have to beg for attention. 

The last time you saw a B.M.W. ad on T.V.?

Not that I can remember.

Persistence, yes, you will fail and will feel like giving up.

That's the time you have to try even harder and bang your head against the door of success.

IT WILL OPEN.

Voila!

Does it look like hardwork?

Well not if you love what you do!