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Generally yes, digital marketing can be useful and can affect your offline operational company. One hot topic to think about is how companies are bridging their online and offline marketing efforts and connecting them to offer a more accurate means of reporting. Your offline sales can be affected by an online action. For example your potential customer was on FB, saw your ad, liked it and decided to check out your page. Got the business phone number or filled out a form and then made a purchase by visiting your physical store.
Absolutely yes, because if your business is offline, you will be shocked when you know that 67% of your customers are online and take their decisions through google search and online reviews!
Digital marketing can work for any kind of business as long as you understand well your target audience and know where and when to find them.