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It contains the main idea of the paragraph in a way that attracts the reader .
It's the first words. Must know where to start, must understand that the public continental or who watches television from the first paragraph of the text What are you talking about?
Not less than everything in the foreground, but Mark information flowing.
Mark tenderloin is the focus of the conflict or plot.
Enter your opinions which strengthens the story and prove the information.
Conclude with a summary final. May be the phrase sayings, the likes of popularity, lyrics adapted for celebrities or charismatic personalities.
(Has to take advantage of Google Translate - I hope that the meaning is clear)
When you're writing a lead - or lede - paragraph, observe the "inverted pyramid". Meaning, your first paragraph should contain the basic information of the story. Hit the nail right away! The 'what', 'where', 'when', 'who', and 'why' (5Ws) should be in there. You must consider that not all readers have the luxury of time to wait until you unravel your story. Journalistic writing is different from story-telling. The lead is the most important part of the news story. If you fail in this, you will fail to capture your readers. Most importantly, keep your lead paragraph short.