What TOP-5 COMPETENCES would make a Digital Marketing Manager stand out?

·         1.Strategy and conceptualization - Implement and manage the digital marketing strategies and tactical execution plans across all online, mobile and social media channels. 

·        2.Provide feedback/ insights gained from digital monitoring into product and other teams to help them evolve their strategies in a timely manner. 

·        3. Monitor the competition and be aware of market changes and development. - Review new technologies and keep the company at the forefront of developments in digital marketing - Budget planning and execution 

·        4.Digital marketing campaign (SEM,SEO,SMM,ORM, affiliate marketing) - Responsible for digital marketing campaigns which include Pay per click campaigns, banner, SMS, email, ad word management and other forms of digital campaigns as per suitability - Leading SEM (Search Engine Marketing) function to ensure excellent ranking of the organization. Implement SEO and SEM strategies to drive incoming traffic amp; leads - Monitor effective benchmarks for measuring web traffic/ conversion rate/ the impact of digital strategies and analyze, review, and report on effectiveness of campaigns in an effort to maximize results - Online reputation management 

·        5.Customer engagement and retention - Improving the usability, design, content and conversion of the company website - Organize events as part of promotion, workshop, seminar etc. 

Dear Mr. Khatim Abbas Seed, Your Digital presentations are very excellent, all of us can visualise the same in the Quality & style of Questions asked.  I  am forced to answer the questions by the style of your asking questions, though I am not at all competent to do it.  I hope your questions will make me a digital marketing manager!!!!!, If I continue to answer your questions for3-4 months.   Thank you very much for your invitation...All the best wishes.....For this question I think you are best choice than anyone else.

I do agree with Mr. Krishna, and also wants to add something other than the theoretical knowledge

a) ability to express the views in easy way

b) ability to understand what the market needs

c) ability to keep eagle eye on the changes in market

d) ability to arrange the effective contents

1. Communication skills.

2. Customer problem solving skills.

3. Product knowledge.

4. Customer motivation.

5. Team building skills.

Following are some important skills which can make a Digital Marketing Manager stand out among all.1. Search Engine Optimization (SEO)

2. Social Media Optimization (SMO)

3. Analytics and Return on Investment (ROI)

4. Creativity

5. Adaptability

Sir

Thank u for the invitation and sorry for the delay. Working in night shifts I blog only on weekly offs. Just want to add as digital marketing affects young urban professiional most he /she should be from the same background .

Good Day!!!

1- Effectively execute Digital marketing campaigns strategically.

2- Expert in engaging customers

3- Expert in making the content interstign and useful

4- Adaptability to change

5- Strong Analytical Skills

Dear Khatim,

I like to express my views on the most needed competencies for any Digital Marketing Manager who wants to make a milestone in his or her career.

First in my list is: Sound Knowledge of the Complete Digital Marketing Mix. Manager must have the complete flow of understanding about Advertisement, Design, Content, SEO, PPC, Affiliates, Mobile and Email Marketing.

Second is Web Analytics. Working knowledge of web analytics specifically Google Analytics is necessary to stand out in the crowd . Manager should able to identify the key data and pull out actionable insights from it.

In order to create a power pack online presence or branding, I prefer Webmaster Tools and Social Media Skills as the third most important competency for the digital marketing manager. Working knowledge of identifying crawl errors, monitoring search visibility or assessing site health is must. Added to it, digital marketing managers must have a strong working knowledge of the major social media platforms such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram and LinkedIn

Fourth one is Presentation and Negotiation Skills. Manager should have an incredible skills in negotiating prices and strategy with a third party services, eye catching presentations and clear communication in order to translate the raw data to a meaningful branding for the end user.

Finally, excellent Project Management and Coding Knowledge is must to perform great in the Online Marketplace.

Thanks for posting a meaningful question in this section!

Regards

Feroz Khan Saleem

1. Lateral thinking, is the ability to think creatively, or "outside the box"

2. The great communicator for productivity communication is key..

3. The change maker Managers must be capable of adapting to change when appropriate and creating

4.  change when necessary 

5. The problem solver.

         1.Strategy and conceptualization 

·        2.Provide feedback/ insights gained from digital monitoring 

·        3. Monitor the competition and be aware of market

·        4.Digital marketing campaign 

·        5.Customer engagement and retention