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In today's world, to what extent is the trust factor associated with online advertising vis-a-vis the many scammers out there?

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Question ajoutée par Jaswanth Prakash , Business Development Manager - Global , T Rex General Trading LLC
Date de publication: 2013/04/08
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par Utilisateur supprimé

The objective of these scammers is to confuse the consumer into thinking that they are dealing with the company.
Very often, you read about consumers losing money to a scammer but companies are fighting back such as messages on their websites to assure consumers when advertising/emails/direct mail are honest and direct from the company.
The problem is that consumers still do not understand that any offer too good to be true is likely a scam and this is an ongoing issue that companies will continue to face.

Roba Al-Assi
par Roba Al-Assi , Brand and Communications Director , Bayt.com

I think that banner blindness is a huge issue with online advertising, and trust as well.
Yet, many people are still not aware enough of scammers to tell a scam apart.

Abdulbaqi Seraj El-Din
par Abdulbaqi Seraj El-Din , مدير المبيعات والتسويق , مجموعة شركات سمارت ستون

In today's world, to what extent is the trust factor associated with online advertising vis-a-vis the many scammers out there?

Jaswanth Prakash
par Jaswanth Prakash , Business Development Manager - Global , T Rex General Trading LLC

Not just the consumers, but i've notified a few corporates myself that their name is being used by scammers.

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