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well I believe a talented Sales Professional can sell anything and everything but to go from Technical to Non-Technical is easier that going from Non-Technical to Technical so in this case going from Technical to Non-Technical I think it will not be a big challenge however everything requires efforts for sure.
Depends on the candidate itself, I was from NON IT and now working in IT.
The basic principals of marketing and sales are same every where up to90 % only10 % variation is there in terms to the domains of industry, which can be done as per the ability of candidate.
It can
agreed with arinjay,,,,