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the strategy depend on
where, who , and how many
where .
i must know where is the place i can make high flow of consuming this product so i can convince the customer it will not be expired on his shelf
who
who is the customer that really trust this product or can i trust to increase sales by offering him bonus or facilities
how many
how many boxes i have and the facility to make good offer example
buy one get one or by two get two
last thing
if its not common product and have no customer interest i can make it as bonus scheme on another strong product