In this ever increasing competition in the market, how well can branding / marketing professionals leverage the possibilities of innovations?

marketing professionals have lots of possibilities and steps to follow in order to beat competition, we mention the most important tricks:

besides the stratigies, tactics and planning we start with:

1- set special intelligenge information gathering personel to know what competition are doing and what they are going to do

2- keep track of competitors steps through customers approach (keep close to customers)

3- be ahead with competitive analysis, stay connected with data analysis companies such as: IDC, GFK, Gartner 

3- always ready (budget wise) for any tactical counter operation to face any price drop or immediate promotion to solve any commercial issue that will appear on your customer stage (be ready for dirty commercial moves)

4- differentiate business from competitors by setting weekly brainstorming marketing meeting for continous innovation, use your skills weaponary everywhere, innovate, improve create new ideas to be a leader

5- monthly brainstorming with customers, personalize marketing with them, taylor made activities with them according to their needs and what they want by area, by dealer even by street.

6- be the leader be the first to make moves, innovations & improvements of all business process & be better than competition. (always lead be creative on content marketing innovations and creativity, fight for your big data, work hard on your social CRM)