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Thats a valuable point Mostafa Shehtawy… The potential reach to each customer varies industry wise. Yet compared to traditional media such as television, newspaper or advertisements this new twist towards online advertising and marketing can contribute a lot.
There is a better access and Qatar is growing in Internet usage worldwide. Potentail customers you are seeking is online then why don't you spend some time and money to reach those potential force. Its indeed the truth that Qatar is taking some time to get used but they are surely pitching it the right way.
And online advertising and marketing is the next big thing and we can see an exponential growth in Online Media….. :-)
Qatar is still behind in that field. I believe the importance of Online hasn't got its full potential yet here.
The growth is definitely exponential as people will realise how important it is. That's why we can see a boom in online marketing/PR vacancies in Doha.