Market place participation is a must to develop multi channel marketing module for any business. Do you agree?

Yes:

Global marketing is marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.

One of the product categories in which global competition has been easy to track in U.S. & Middle East is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of involvement in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances between markets and reduces the scale advantages of large firms, new sources of competition emerge, and competitive pressures mount at all levels of the organization. Also, the threat of competition from companies in countries such as India, China, Malaysia, and Brazil is on the rise, as their own domestic markets are opening up to foreign competition, stimulating greater awareness of international market opportunities and of the need to be internationally competitive. Companies which previously focused on protected domestic markets are entering into markets in other countries, creating new sources of competition, often targeted to price-sensitive market segments. Not only is competition intensifying for all firms regardless of their degree of global market involvement, but the basis for competition is changing. Competition continues to be market-based and ultimately relies on delivering superior value to consumers. However, success in global markets depends on knowledge accumulation and deployment. Today, more and more marketing companies specialize in translating products from one country to another.

The Real your customers, the more your success in marketing

Multichannel marketing is the ability to interact with potential customers on various platforms. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. In the most simplistic term, multichannel marketing is all about choice. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. To be effective multichannel marketing needs to be supported by good supply chain management  systems, so that the details and prices of goods on offer are consistent across the different channels. It might also be supported by detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. The contribution each channel delivers to sales can be accessed via attribution modelling. Some companies target certain channels at different demographic segments of the market or at different socio economic groups of consumers.

Multi Channel marketing allows the retail merchant to reach its prospective or current customer in a channel of his/ her liking.

Benefits of Multichannel marketing

Multichannel marketing's strategy is to reach consumers through various means, which allows for a broader range of potential customers. This makes it easier to identify one's niche and market goods and services directly tuned to their interests and needs. Even though monitoring each marketing platform may seem like a handful, it is imperative to know the wants of your target audience in order to be successful. Some of the long term benefits of this style of marketing include:

1. Better management of results and sales: Using many communicative platforms to reach your audience increases the chances of receiving feedback from a variety of your customers. Interaction with your customers enables you to get feedback on your overall performance. This feedback gives you an idea of what the customer wants and gives you an idea of what you can improve upon.
2. Higher revenues: The more diverse platforms used in trying to reach customers, the more the potential customers you are most likely to reach out to purchase your goods and services. If for instance your company advertises its brand only on the [internet], it will be very hard to capture the attention of potential customers who do not use the internet regularly and rely on other mediums such as the [television] for example.
3. Better understanding of customers": By the response you get from customers, it is easier to better understand the what they expect from your product or service and how your brand will be able to improve to keep your customers. You are able to identify the different channels and platforms which work for a certain group and strategize on producing product to satisfy the needs of that niche.