In today world is all about networking so How Social Media can make Your Brand more Personal?

Social media can be ur friend if u use it correctly. By providing support groups for your brand of products in the social media. Both HP and micro soft has such support groups. A few days back I saw an ad for Scoda Octova in Linked in. And there were comments lke product quality and after sales service from the car owners. The company can get a direct feedback of the brand from the social media.

And if social media is not managed properly DETRACTORS ( CATEGORY THAT GIVES A0-6 IN CUSTOMER SATISFACTION SURVEY)COULD GO VIRAL IN THE SOCIAL MEDIAand damage the brand image that could cost millions in ad campaign and brand promotion.

i think it depends on your privacy options