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Soft skills are nothing but personal attributes that describes the ability of a person to interact with others, including colleagues and customers.
Many soft skills are tied to the personality, therefore they are more difficult to develop than other skills.
Soft skills are usually called People Skills. Your work ethic, your attitude, your communication skills, your emotional intelligence and a whole host of other personal attributes are the soft skills that are crucial for employees who has to face customers, build a relationship (short or long-term) with them and react to their behavior and requests.
Therefore, it is very important to train your employees (Sales, Customer Services, Collection) on how to treat customers in order to win them and win their satisfaction.
