What is meant by "Branded Typography" in latest web design trends?

Typography plays a crucial role in the design of your brand identity.

Defined as “the art or process of setting and arranging types” – the typography in your logo can be as impactful as a graphic.

Great examples of brands that use typography-based logos (logotypes) are FedEx, Google and Coca-Cola.

And even if you do have a graphic (logomark) in your logo design, the typography used with it says a lot about your brand.

Here are7 design options to consider for the typography of your logo:

1. The right font.

2. Combination of fonts

3. Number of fonts

4. Letter scaling

5. Letter spacing

6. Font weight

7. Capitalization