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Customer Acquisition and retention via Social Media: myth or reality?

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Question ajoutée par Nuha Ali , writer , freelance
Date de publication: 2014/09/23
IRPHAN GHANI
par IRPHAN GHANI , Senior Management , A

Reality with limited reach!

Mamdouh Manie
par Mamdouh Manie , Executive HRC local sales manager , Ezzsteel

Acquisition can be done through social media but retention is made through good service quality and value

Haseeb Khalid
par Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

Reality but with big responsibility, Retention quite tough task but still possible. 

ALAMGEER HUSSAIN HASHMI
par ALAMGEER HUSSAIN HASHMI , REGIONAL SALES & OPERATIONS MANAGER , Uth Healthcare Pvt., Ltd

It is not a myth a reality,more you remain in touch with your customer through social networking sites more it strengthens the bond between you and the customer.

Ibrahim Hussein Mayaleh
par Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

If you do it well, it will be  a reality.

padmakumar pathiyil
par padmakumar pathiyil , Marketing Consultant , Management Consultancy

It is of course a reality. Most of the businesses today are working out their social media strategies as it is low cost too. Future of any business will depend on their social media involvement now.

Santosh Kumar Jangid Santosh
par Santosh Kumar Jangid Santosh , Area Sales Manager , SP Techno Solution Pvt Ltd

Social media gives  huge customer base to me. So it’s real .

Utilisateur supprimé
par Utilisateur supprimé

Customer acquisition and retention absolutely happens in social media - it's up to you to decide whether the acquisition and retention will be for the long term or just for the moment.One way to think about this is to examine the way that your interactions are perceived. If you act in a genuine way, seek to gain knowledge and build relationships in social media (and be generally interesting and non-spammy), you'll gain customers. You may not gain those customers immediately and they may not be the customers you expect, and you will definitely gain them.Conversely, if you act in a spammy way, see online contacts solely as leads, and don't manage to create, communicate, and deliver unique value as an online social media account, your customers will leave. It's as simple as that.

Shahan Khan
par Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

Obviously a Huge Reality. 

Muhammad Adeel
par Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

It's a reality. 

No matter where you are with your social media program today, it is critical to understand that social media is constantly evolving. Yet, in this changing social landscape lies ample opportunities for you to both increase the value of your brand and drive ROI. With clarity around your goals and a process in place, you can measure the performance of these efforts and remain proactive in the changing landscape which results in customer acquisition and customer retention.

Abdulelah Fallatah
par Abdulelah Fallatah , Computer Operator , شركة الحاسب الآلي العربي

If used well, then it's "really" good for you.

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