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Conducting business research serves numerous purposes. Job seekers who want to know more about the company for which they're interested in working conduct business research. Investors need information to ensure the safety of their investments. Business-to-business providers use research to formulate marketing strategy. Businesses and corporations that make donations to non-profit groups also conduct business research to ensure their donations will be used wisely.
Research are needed in launching new products/service, are needed in getting market status and feedback on existing products/services, are important in scaling ones present status in a certain industry.
Today it is nearly impossible to efficiently sell a product or service without having conducted market research. The importance of market research is that a business company gains a suite of solutions for developing business processes, increasing profits, improving company performance, investigating competitors and getting more satisfied customers.
