Name three objectives that an organization looks behind when applying continuous communication strategy with its workforce?

- check weaknesses in operations for improvement purposes

- affirm open communication as a general philosophy

-  to know more on staff expectations

A.   Planning, implementing,Clear vertical and horizontal communication paths, so that the flow of information would reap maximum benefits, especially if the nature of workforce require constant communication needs, and also help to minimize reporting errors, and cross references etc.

B. Strategize communication activities in a manner that creates and promote an organizational culture. Positive reinforcements would help to increase productivity, and focus towards goal, It could be a slow process but could benefit in longterm.

C.    Efficient use of Grapevine, to channelize the flow of information in accordance with the organization's vision, mission and primarily stressed on goals.

1. check everyone is working towards one goal
2. everyone understand their role
3. if any staff member needs any assistance

1. Continuous communication is an effective feed-back.

2. corrective steps are possible when the feed-back is unbiased.

3.It bridges the communication gap between various levels in the hierarchy so that the messages are properly and effectively communicated to. 

1) Easy contents of communications to be understandable to all employees in reference to organization goal

2) To establish two way communication

3) Right to speak