Who spends more on advertising, B2B or B2C companies?

I THINK  ITS ,,,, B2C  COMPANIES

B2C companies spend more on traditional marketing, though B2B companies go for digital marketing strategies mostly. I think amount of spending on advertising is depend on the nature of product and industry.

That this area of e-commerce is still limited compared to e-commerce between businesses (B2B), but the attention and strategic plans for businesses moving toward benefit from sector individuals and consumers, especially as large companies with reputable commercial goodwill can earn handled mail at the level of individuals all over the world

Well,The answer is in front of you. Just open any site or turn your t.v on. You'll get  your answer. Which is Business to Consumers.

B2C  --FMCG

I am not aware that you typed abbreviations you and I spending has many methods and factors

B2B and B2C

Good Day!!!

It is B2C ........... No doubt about it.........