Think of some common brands. How is their brand personality conveyed through their communications?

PEPSI ====  THE GENERATION NEXT ,,,,,,,,, 

well through their punch lines

Like BMW = the ultimate driving Machine 

how? Actually Brand personality is made up of two elements, what your company wants your customers to think/feel about your brand and what your customers actually think/feel about your brand. Brand personality is communicated over time using all elements of the marketing mix; product, price, promotion and place (distribution). You must communicate the desired personality though your product, it’s quality, use, packaging.

Coke - Happiness for All.. There brand is communicated very effectively to there Target Market.

Brand = Nike

"Just Do It" .. Well communicated it's personality and there are lot of other brands too.

The best example in front of all of us is :

Johnson & Johnson baby care products, there is very deep communication message which is untold or not filled by words, just a blank communication for the feelings of love between a mother and her kid. 

What could be the best than this?

Green Chilli

KFC

They have well communicated their brand personality through out.

Answers given by all the members are excellent.

It's always by their Brand names followed by a unique unchanged slogan which would explain the richness of the brand

Through the consistency in the color of product/company logos.  The logo itself, even if without the logotype, can communicate a thousand words and can be embedded in the minds of people.  Consider, for example, the logo of Twitter - once you see that light blue bird, you will readily know what it stands for. Now, try to change the color of the bird, and you will no longer associate it with the social medium.  That is the secret of maintaining a distinct personality of a brand.

Agree with most of answers

Good Day!!!

For me there are a few

NOKIA - Connecting people

GILLETTE - The best a man can get

Panasonic - Ideas for life

APPLE - Think Different

FEDEX - When there is no tomorrow

Is transferred and consolidated enterprise image in the mind of the customer through various communication channels with all means and perhaps the most important things that reinforce the image of the institution in the mind of the customer is a good selection motto of the institution in addition to the excellent services and a lot of various kinds of publicity.