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Vision and mission is must but the company also needs to specify the products offered, its benefits, prices and the sale process. The potential customer will be converted into lifetime customer if you provide him adequate information and valuable products.
Customer's focus on an organisation mainly depend upon the capacity of the entity to service them with Quality of products, Price of products, The quantity they will be able to supply, the time span within which they will be able to supply, the credit facilities, if any, they can offer, the sales return options and similar business related issues. Mission and vision are important but they are often inadequate to provide the exact details a prospective customer want to know before approaching the firm with a proposal to deal with on a ongoing and continuous basis.
Yes of course. Demonstrating your capability comes first before you can flaunt your mission vision.
I believe Mission and vision statements are for the internal road map of the organization it has nothing to do with customers,customers are interested in the final outcome or results of an organization,they are needed to help employees and senior management to plan ,develop and meet such organizational visions and to obide by the mission statements to deliver the best customer solutions.
In order to produce positive growth a company shares it's vision and mission statements internally with its employees and other companies within the supply chain of the organization.
customers are less concerned with company's vision and need an output that meets their demand and needs.
