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<p>Like what are the key element we have to consider to optimize text ads in Google adwords, CTR, Conversion rate, Avg Position or Average CPC</p>
CTR (Click through rate) and Ad Rank. if the CTR is poor that means users are not clicking our ad because of various reasons like content is not appealing, call to action is not clear, and because of less relevancy our ad can lose out to competitors in google auction leading to poor quality score thus affecting ad rank.
