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<p>In the case of new firm and existing firm.</p>
good products, very affordable prices, good customer service etc
In What shall the new differ from other competitors i see customers as anthor corporate designed for Loosing their least of saved assets which equal liabilities and equity they prefer minimizing personal equity and maximizing their liabilities Assets= Liabilities + Equity two types type Athe asset they want is what your firm sell they prefer maximizing the liabilities you hand them and minimizing Equity coming out of their pocket Type Bthose are richest customers they dont look for quantity they buy but quality in hand they prefer a igh costing perfume over10 or20 same price but not origional although they smell the same
