What are the factors that determine "Growth potential" for a product ?

Potential Growth can be determined by Product Life Cycle in:

Product Innovation

~ What is the product market share

~ Product Design

~Price

Growth

~ How competitors place your product against their product

~ Market share penetration

~ Consumer Behavior towards the product

Maturity

~ Market share Penetration

~ Product Image and Attributes

~ Possible product redesign for market share value

Decline

~ Product innovation, attributes, or character change

~Product redesign 

~ Product branding

Most of the above mentioned factors can be used for as a metric for product growth...

Practically the potential growth of a product is determined by the market feedbacks and R&D associated therewith

after lauching a new product to market. it needs

speed to market and product development

• Have a well-defined product concept (which is where product-line architecture comes into play).
• Provide the agency with background information on its products and goals.
• Conduct necessary patent research, applying for new patents as needed.
• Have the manufacturing process in place and ready to go, either internally or via outsourcing.
• Have a formal business plan in place that defines funding of the project.
• Determine who will approve the marketing or advertising plan that the agency creates (the fewer people communicating with the agency, the better).
• Determine the proper timing for the launch.

Good Day!!!

Growth potential of a product can be determined through:

1- Innovation in the product.

2- Product strategy and portfolio

3- Development operations

4- Development of productivity

5- Product development

6- Product life-cycle management

Every product has a life cycle(PLC). For a product, to determine its growth potential, we have to find where it is today in its PLC.