What is the meaning of brand franchise?

BRAND FRANCHISE AN OUTLET WHICH IS HAVING A SINGLE BRAND ITEMS AND THERE IS NO OTHER SHOP IN THAT AREA IN THAT BRAND

Arrangement between a brand name manufacturer and a wholesaler or retailer that gives the wholesaler or retailer the exclusive right to sell the brand manufacturer's product in a specific territory.
This arrangement is usually done by contractual agreement over a period of time.
A brand franchise allows the wholesaler or retailer to sell the product in a noncompetitive market and therefore to set price limitations as the traffic will bear.

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A brand franchise is an arrangement between a corporation and a local retailer or wholesaler to function as the exclusive seller for the corporation’s products within a defined sales territory.
In some cases, the contractual agreement will also allow the retailer to display the corporation’s logo on all sales advertisements or other promotional material.
Since the agreement provides for exclusive rights to sell the products within the area, the franchisee normally has a great deal of latitude when it comes to establishing the retail price for each unit sold.