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There are too many as per the market situation and product, but some of the common are :
a) Marketing contents as per market and product relativity
b) Price
c) Quality
d) Pre and after sales services
e) Marketing budget and its contingencies
f) Proper follow up of feed-backs
g) Proper man power
1. Guess work and Imagination-realistic in calculations.
2. Retaining strategy of all achievements and maintaining higher levels throughout. without giving a chance to drop down.
3. Valued Differentiation
4. Disciplined Execution
5.Well calculated risks.