What are the most common misconceptions about social media marketing?

Myth No.1: If it doesn't go viral, it wasn't worth the effort.
When people think of social media success stories, they usually think of giant campaigns with millions of views, such as the Old Spice campaign or Blendtec’s Will It Blend.
Yes, those campaigns were very successful, but that's the wrong way to think about social media.
Social media marketing isn't about a big one-time hit.
It's about adding value over time.
The best campaigns are interesting and unique, disseminate content that passes the litmus test of "would you bother sharing this yourself", and help you organically grow your audience over time.
(Inc.com) Myth No.2: The more often you post to Facebook, the better your campaign will perform.
More than one post a day is probably too many.
Posting too often can lower your overall average of likes, comments, and shares per post.
And since Facebook's EdgeRank algorithm tends to favor posts from companies that have higher engagement rates, posting too often may mean that fewer people will see your future posts.
For a truly successful Facebook campaign, make sure your posts are unique, interesting, and engaging.
And always include pictures or links, since these sorts of posts have much higher engagement rates than static text.
(Inc.com) Myth No.3: It completely removes the need for traditional channels Many times people try to make it about social media vs.
traditional media.
This is a mistake.
There are many situations where traditional methods still need to be used as well.
The key is to get both types of media working together, and leveraging their strengths.
(Todaymade.com)

Thank you Reem for he invitation1st myth: When I have a cool Facebook or Twitter account, who needs a website! Some businesses believe they can run the whole business over the social media, specially Facebook, which is not true, since they loose all real measurements.2nd myth: B2B businesses don't need Social Media! Which is not true since the decision makers at corporates are individuals and get affected by branding and social communication.3rd myth: I got the account and page setup, and I post, where are you people?!! It is named social networks, it is not named "posts" networks, you have to be genuine and engage, focus your efforts to be "SOCIAL" not poster, people tend to follow and/fan/connect with interesting socials, who drives a conversation with them.

1.
Social media is ‘just’ not a craze When people thought the Internet was a passing fad! Some social media platforms may disappear or fade over time (r MySpace:), but social tools that allow quick connection and communication between consumers will remain a dominant force.2.
Social media is free marketing.
While it is true that, in most cases, there is no charge to create a social media profile for your business, there are some costs involved in any marketing activity.
There are direct and indirect costs related to the time and effort required to manage your brand across social media, whether you perform these functions in-house or outsource them.3 Social media doesn’t work for business-to-business prospecting.
Consumer brands do get a lot of attention when it comes to social media, but this does not mean that business-to-business (B2B) brands are not engaged, as well.
The benefits of participating in social networks are not reserved only for flashy consumer brands; B2B companies have just as much to gain from rich, personal interactions made possible through social media.
The reality is that over half of all B2B brands use social media tools to successfully promote their products

1.
"Facebook advertising drives "likes" but not customers." Several years ago, a lot of big advertisers jumped on the Facebook bandwagon.
They spent money on ads to increase their fan bases without really understanding the value of a like or fan--and without even thinking about their return on investment.
But when done correctly, advertising on Facebook can help your company increase its online footprint, fans, and customer engagement--for the express purpose of attracting new customers and bringing back current customers more often.
It's also an incredibly powerful tool for encouraging existing customers to refer new ones and to build loyalty to your brand.2.
"My customers are older, so social media won’t work for my company." A whopping56% of Internet users50 years or older use Facebook.
Your clients and future clients are absolutely waiting for you to find them on Facebook--as well as Twitter, LinkedIn, Pinterest, Instagram and other social tools.3.
"If it doesn't go viral, it wasn't worth the effort." When people think of social media success stories, they usually think of giant campaigns with millions of views, such as the Old Spice campaign or Blendtec’s Will It Blend.
Yes, those campaigns were very successful, but that's the wrong way to think about social media.
Social media marketing isn't about a big one-time hit.
It's about adding value over time.
The best campaigns are interesting and unique, disseminate content that passes the litmus test of "would you bother sharing this yourself", and help you organically grow your audience over time.

Here are3 which I hear the most:1.
Social Media will get you immediate sales No, social media will not help you get quick conversions.
For that go to google.
Social Media takes time.
You need to first build a community and then engage them.
Sales is a derivative of how well you engage your community.2.
You need to be everywhere.
No, you just need to understand your objectives and choose a platform that best suits you.
Even if you choose only Twitter, it is enough if you're clear about why you want it and what you want from it.3.
Social Media alone is enough Not really.
If not offline, one needs to at least engage in other activities such as Email Marketing.
Social Media is a start and not an end.
It opens the doors, but it is upto you to take it forward and make best use of it.

Misconception #1: It’s only meant for marketing Folks seem to think that social media is only meant as a marketing medium for your brand.
This is simply wrong.
Social media can be used for customer service, product development, recruiting, human resources, internal relations, market validation,etc.
Misconception #2: People believe social media is simple.
It’s not simple.
To have success in social media requires effort, and is not as simple as some may assume.
Having Conversations may be easy, but building relationships requires an investment of your time and money.
Social media is NOT a broadcast tool to simply push your products or services.
If this is all you do, your audience will stop listening.
Misconception #3: You need to be on every social media site.
You only need to be on the social sites where your customer exists.
Do your research, spend some time listening to online conversations and hone in on where your customer is spending their time.
Also, you don't need to be online24x7, there are management tools and scheduling tools that can help streamline your online presence so that you can step away from your computer when you’d like.

No matter what your opinion is,if the brand is good and provides benefits to the society,then that's what the society chooses....
Look at youtube and Facebook...