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well that's kind of customer is what you need exactly to grow your sales because his humble experience of the market will act to your benefits but you have to be careful with that big catch and don't aim for sale right away just present yourself as a friend and you will do free charge favor for that particular customer to gain his trust and to show him what you can offer for your client but you should not object his methods or even judge his current supplier and when you have his attention present your idea of change and how important that change will benefit him ... in his case its a long process but if its played good it will be very profitable