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Otherwise known as collborative consumption, is the latest trend in startups (predominantly) in which previously informal human or physical resources is centralized into a formal means of consumption (website or mobile appliation) where it can be tracked, leveraged and consumed/shared. Ultimately bipassing the premium-charging 'point-of-sale' systems like brick-and-mortar locaitons, and other private-sector establishments. Crowd-funding is a great example.
